Immersify Education is an award winning EdTech company based in the United Kingdom. The company was conceived to address the problem that educational resources are outdated, expensive and discourage the engagement of students.

Their solution bridges the gap between theoretical and practical learning by utilising:

• Advanced and Accessible technologies

• Interactive Experiences

• Expert Content

• Personalised Learning

The benefit of this over traditional materials is that it facilitates students with different learning styles, the content can be personalised and gamified and the concise information is more suited to the present generation of learner.

Since rebranding from DigiDentistry to Immersify Education in 2019, they have seen rapid growth when they realised the potential of the platform as it had great benefits over traditional methods as it facilitates students with different learning styles. They came to Innovate UK EDGE and Enterprise Europe Network with the main challenges of having no access to IP support or advisory support and wanted more support with market research in other academic areas and support with internationalisation strategies.

Some of the ways in which Innovate UK EDGE and Enterprise Europe Network has managed to help Immersify Education included the support for their Intellectual Property strategy and the realisation of an Intellectual Property Audit. We were able to help them to understand and protect their IP through a variety of methods including Identifying different types of IP and Protection; ensuring the awareness of patents, trademarks, and design registration tools; providing the client with advice on business processes to capture and review Intellectual property; and discussing UK & international protection strategies. We have also managed to review their marketing strategy and were able to provide helpful and constructive feedback to any queries or issues. Towards the end of our support, the client was able to start to work on an internationalisation plan to enable the growth and scale-up of Immersify Education.

Working with Innovate UK EDGE and Enterprise Europe Network has benefitted Immersify Education as we have supported their growth and have managed to positively impact their cash flow, all by providing the support Innovate UK EDGE and Enterprise Europe Network do in a variety of areas. They were able to identify what areas of the business are in a strong position and the areas that need the most improvement.

Overall, Immersify Education wouldn’t have been able to add as much value, specifically understanding their IP position without the support of Innovate UK EDGE and Enterprise Europe Network. Immersify Education raised £1.2M and have seen a 200% growth in the last year, both horizontally and vertically. They commented that additionally to the above support their advisor had been a great support in helping them to shape their internationalisation plan and identify potential partners as they grow.

“It has been really helpful to have access to a range of support that varies depending on the initiatives we are working on as a company and is personalised, which makes it an overall great experience.”

“My innovation-based business is thriving, it was great to receive support from Innovate UK EDGE and Enterprise Europe Network.” – Chloe Barrett, Immersify Education.

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