Chris has lived and worked in the Cambridge area for 30 years, moving from London after an early career in publishing with Centaur Communications, having played a central role in the launch of Design Week Magazine – sister title to Marketing Week.
He has held interim Marketing Director roles with several businesses, in FinTech, Construction and Cold Chain sectors and has extensive experience of working with Food Brands, Financial Services providers and technology businesses, investing in one tech venture which AIM-listed.
Before joining the Enterprise Europe Network business support ecosystem in 2018, Chris was Head of Marketing & New Business for a software development business which specialised in Red Hat (now IBM) middleware technologies.
A Scaleup Director since August 2019, Chris brings a wealth of practical experience to the commercialisation challenges facing scaling businesses, with demonstrable expert knowledge of strategic marketing, direct and indirect sales channels, digital transformation orchestration, IP protection, brand building and the identification of appropriate tactical initiatives designed to deliver ROI. His empirical learning has been supported by development work at Cranfield Business School and via membership of the IDM (Institute of Digital & Direct Marketing).
Having spent 4 years achieving HCIMA professional management qualifications in the hospitality industry, Chris blames an early 80’s stint in the offices of Ogilvy & Mather Advertising Agency with Sodexho, for triggering the career change into creative industries and remains continuously fascinated by the power of branding…done well.
When not supporting innovation-led businesses at work, Chris is a keen golfer and has twice served on the Management Committee of Ely City Golf Club where he has been a member for 28 years. As the father of three talented daughters all working in the creative industries in London, he keeps up to date with the latest ManTech platforms and moans hypocritically about the amount of screen time his family clock up.