Helen Roberts is the Marketing Manager for the Innovate UK Scaleup Programme. With more than 20 years’ experience in both digital and traditional marketing, she has worked with many top brands whilst working at one of the leading marketing agencies in Manchester.
Helen excels at crafting innovative strategies that drive brand growth and audience engagement. With a strong foundation in market research, digital marketing, and campaign management, she thrives on turning data-driven insights into impactful initiatives that deliver measurable results. Helen expertise spans content creation, social media management, and developing integrated marketing plans and campaigns tailored to diverse industries and target audiences. Known for her creativity, adaptability, and results-oriented mindset, her focus is on building strong brand identities and fostering meaningful connections between businesses and their customers.