John is a seasoned entrepreneur, innovator, and technologist with a passion for bringing disruptive and transformative technologies to market. Over the years, he has successfully launched and scaled five startups, always at the forefront of industry transformation. His expertise lies in AI, workflow automation, and deepfake detection, helping businesses navigate the evolving digital landscape with confidence.

With a deep understanding of strategic growth, John has played a pivotal role in scaling businesses, securing funding, and driving market expansion. He has a strong track record in the insurance sector, where he has spent more than two decades identifying market gaps and delivering innovative solutions across Property & Casualty, Motor, Maritime, Cyber, and Environmental insurance. His work has shaped industry standards, from introducing groundbreaking technologies to influencing underwriting and risk management strategies.

One of John’s most notable achievements includes leading the development of the world’s first deepfake detection platform and playing a key role in securing a £1.5 billion cyber insurance policy—setting new benchmarks for digital security in the industry. His ability to anticipate trends and execute strategic plans has made him a trusted advisor and leader in scaling businesses from concept to exit.

Beyond technology and strategy, John believes that the heart of every successful venture is a strong and collaborative team. He is committed to fostering a culture of trust, innovation, and shared purpose, where individuals are empowered to grow and contribute. His leadership approach is rooted in mentorship, ensuring teams have the tools and support needed to excel in dynamic environments.

Throughout his career, John has raised over $25 million in funding, developed an extensive intellectual property portfolio with five international patents, and spent more than 20 years at Merrell Ridd, where he has driven transformation through technology consultancy. Whether advising startups, scaling enterprises, or pioneering new technologies, he remains focused on creating meaningful impact and long-term business success.  

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